Art & Design Direction for Johnnie-O
Cabot St. Lucia
Johnnie-O aims to be the ultimate resource for avid golfers, offering a comprehensive view of their travel experiences both on and off the course. Johnnie-O aims to be a resource that integrates golf, travel, and lifestyle into one seamless experience.
Ecommerce Photography
Elevated on-figure and lay down ecommerce photography, increasing AOV and overall sales.
Licensing
Photoshoot Art Direction + rollout of all licensing categories for Johnnie-O such as Collegiate (NCAA), MLB, Vault, and NHL categories.
Lifestyle Photoshoots
Art Direction from editorial photoshoot in Islamorada, Florida.
Photographed by Spencer Wells.
